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Short and sweet. That seems to be the message that Alphabet's (GOOGL) - Get Alphabet Inc. Class A Report YouTube seems to be taking when it comes to advertising. Just last week, we covered how Google and Facebook (FB) - Get Meta Platforms Inc. Class A Report have locked up over 60% of the online advertising market.

Between the two, Google is the clear leader, largely driven by its search-based results. However, its YouTube property is a quickly ascending platform when it comes to ad dollars, making investors quite happy that Google snapped up the website almost 10 years ago for just $1.65 billion.

YouTube doesn't plan to replace its existing ad format, but rather, add what it's calling Bumper Ads to the lineup. These ads are much shorter in length, just six seconds, and the thought behind the move is that it will be more tolerable for users to sit through. After all, some users take a hike when they see a 30-second- or minute-long ad playing before a video they may not have that much interest in seeing anyway. This could be a more efficient method, depending on how it's deployed.

Shares of Alphabet closed at $725.37 Tuesday, down 2.25%. 

Alibaba (BABA) - Get Alibaba Group Holding Ltd. Report hasn't been shy about raising capital, as it looked to raise some $4 billion from a number of different banks back in February.

Now, its finance affiliate, Ant Financial, is pulling a similar move, raising $4.5 billion from a number of different investors. It was the single-largest round of private financing for the technology industry.

"Ant Financial was formerly Alibaba's online-payment business, known as Alipay," according to the Wall Street Journal. Alipay has a much larger footprint than many investors may realize, too, with some 58% of China's online payments going into its system, as estimated by Credit Suisse.

The company was looking to raise at least $3.5 billion at a valuation of $60 billion. Reportedly, the company is considering an IPO later this year in Shanghai. Instead of raising $3.5 billion though, the company garnered even more -- $4.5 billion -- at roughly the same valuation management was after going into the funding.

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Shares of Alibaba closed at $78.61 Tuesday, down 0.3%. 

If you thought Uber and Lyft vs. the taxi business was turning into a heated turf war, just give the food-delivery space some time to blossom. Amazon (AMZN) - Get Amazon.com, Inc. Report -- of course, who else? -- recently announced its food-delivery plans for San Francisco.

The company has pledged to not mark up menu prices or add hidden fees. Amazon also said it will be providing free deliveries to its Prime members, for now.

Alphabet, Facebook and Amazon are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells GOOGL, FB and AMZN? Learn more now.

Amazon is aiming for a one-hour-or-less delivery and already operates the service in Los Angeles, San Diego, Portland and Chicago. The online retailer's presence could make it even more difficult for less-financed start-ups to get off the ground in these cities, depending on if and how fast Amazon can take market share.

The company could be making the move to boost Prime memberships, in which users pay $99 per year for a number of different services, including music and video streaming, photo storage and free two-day shipping on a number of items.

Amazon shares closed at $616.88 Tuesday, down 1.5%.

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.