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NEW YORK (

TheStreet

) -- Daily deals company

LivingSocial

ended its promotion selling

Amazon

(AMZN) - Get Amazon.com, Inc. Report

gift cards Thursday, and more than 1.3 million customers signed up for the offer. The deal, which offered a $20 Amazon gift card for $10, generated over $13 million for the

Groupon

rival.

LivingSocial received a $175 million

investment from Amazon

late last year, and many tech watchers were waiting to see what the partnership would entail.

>>LivingSocial CEO: Doubling Our Market This Year

Groupon launched a similar gift card deal with

TheStreet Recommends

Gap

(GPS) - Get Gap, Inc. Report

last year, offering a $50 gift card for $25. The deal reportedly generated $11 million.

LivingSocial, based in Washington D.C., offers its

12 million subscribers discounts

on restaurants, spas and other services in more than 120 markets through a daily e-mail.

The company said it generates over $1 million a day, on average.

--Written by Olivia Oran in New York.

>To follow the writer on Twitter, go to

http://twitter.com/Ozoran

.

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