NEW YORK (
) -- Daily deals company
ended its promotion selling
gift cards Thursday, and more than 1.3 million customers signed up for the offer. The deal, which offered a $20 Amazon gift card for $10, generated over $13 million for the
LivingSocial received a $175 million
investment from Amazon
late last year, and many tech watchers were waiting to see what the partnership would entail.
>>LivingSocial CEO: Doubling Our Market This Year
Groupon launched a similar gift card deal with
last year, offering a $50 gift card for $25. The deal reportedly generated $11 million.
LivingSocial, based in Washington D.C., offers its
12 million subscribers discounts
on restaurants, spas and other services in more than 120 markets through a daily e-mail.
The company said it generates over $1 million a day, on average.
--Written by Olivia Oran in New York.
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