Lights, Camera ... iPhone

The new iPhone is getting ready for its close-up, according to a report from technology Web site Engadget.
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iPhone is getting ready for its close up, according to a report from technology Web site



Citing unnamed sources and information on


, the Web site reports that Oscar-winning director Sam Mendes is on board to direct a series of commercials for the next-generation iPhone.

The report comes at a time when investors and Apple fans are eagerly awaiting the company's latest, greatest,


. Yesterday Apple confirmed that Steve Jobs will deliver the opening keynote on the first day of the company's Worldwide Developers' Conference (WWDC) on June 7, further fueling chatter that a launch is imminent.

Apple typically debuts new phone hardware at WWDC and unveiled its 3G iPhone at the

2008 event

. The following year, Apple took the wraps off the iPhone 3GS at WWDC.

Mendes, who won an Academy Award for the film

American Beauty

in 1999, is said to be auditioning for the ads in New York and California. The commercial will feature a mother and daughter using the phone's front-facing camera to have a video chat, according to



There is still a big question mark, however, hanging over the new iPhone's name. The mysterious new phone is

rumored to be called the 'HD'

, although


says that the phone is known as the Mammoth/N90 internally at Apple.

The consumer tech giant recently took the wraps off its

iPhone 4.0

, the latest version of its smartphone operating system, and there is great interest in a redesigned iPhone.

Last month technology Web site

Gizmodo got hold of a prototype of the new iPhone

after it was left in a Silicon Valley bar by an Apple employee, sparking a media feeding frenzy.

The new iPhone appears to be flatter than its predecessors with metal buttons on the side, and is apparently lacking the shiny plastic curved back and the shiny chrome frame associated with previous iPhones.

During Apple's recent first-quarter results, iPhone shipments climbed a massive 100% compared to the same period last year, helping grow the company's overall revenue by more than 30% to $15.68 billion.

Apple has not yet responded to


request for comment on this story.

-- Reported by James Rogers in New York

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