iVillage

(IVIL)

was up 30.9% in late morning after saying it would buy rival

Women.com Networks

(WOMN) - Get Report

.

The female-oriented Web site also posted a fourth-quarter operating loss of 33 cents, ahead of the Street's estimate of 38 cents and the year-ago 91 cent loss.

Goldman Sachs

raised its 2001 estimate on iVillage to a profit of 1 cent a share from a 7 cent loss.

Women.com was down 13%.