iVillage (IVIL) was down 14.1% in late morning trade a day after it posted a first-quarter loss of 41 cents per share, including charges and items, down from 85 cents a year earlier.

The online women's network said it focused on cutting costs and diversifying revenue to cope with a fall in advertising. The company also said it expects to close its purchase of rival

Women.com

in the second quarter.