NEW YORK (
) -- So you want to play the
derivatives. Hitch a little ride on the coattails of the
. Maybe buy up some of the iPhone beneficiaries. Well, here's your shot.
Once again, tech teardown shop iSuppli has cracked open another new iPhone to reveal all the parts inside. And as always, iSuppli's dissection has provided a few supplier names.
But first, let's start with a little warning --
The Apple way is rarely a golden path for suppliers. While it's an enviable spot on a winning team, Apple suppliers serve very much at the mercy of Apple. A tad control freakish, Apple wants complete, full-time say over all aspects of its products. Suppliers get squeezed on price and whipsawed on production rates.
The iSuppli reveal doesn't hold any huge surprises and only a couple minor mysteries inside the redesigned iPhone. And bottom line, Apple's total cost to manufacture the iPhone 4 is $187.51, according to
The usual names have been confirmed again including
. But iSuppli wasn't able to positively identify the maker of the most expensive part, the touchscreen display panel or the
. As luck has it, we know the touchscreens are made by
and the camera is from
, according to Rodman Renshaw analyst Ashok Kumar.
But Omnivision doesn't figure to be part of the iPhone plan next year, as
reported in April.
to put in its 2011 iPhone.
So the ride on the Apple gravy train, as brutal as it is, can also end abruptly, without apology.
Remember the lesson of
, the iPod click-wheel supplier, which saw its
when Apple swapped it out for another technology.
Synaptics survived, but at the end of 2007 during the Apple saga, investors took a beating when the shares fell 60% in three months.
Think of this 10-suppliers roster as both a VIP list to the exclusive Apple club and a field guide to future potential failures.
--Written by Scott Moritz in New York.