have teamed up, announcing new technology that will allow users of QuickBooks, the small business accounting package, to use Google's search and marketing tools from within the program.
Google CEO Eric Schmidt said that fewer than half of the businesses using QuickBooks have any online presence. "This is an opportunity to add one million or more advertisers to our networks. We see this as the beginning of a much bigger partnership," he said during a conference call following Wednesday's announcement.
Small businesses will be able to design and manage search-advertising campaigns with Google AdWords, list their businesses on Google Maps and sell products on Google Base, the search company's online marketplace using QuickBooks 2007.
Intuit also said it will incorporate the Google Desktop search engine into QuickBooks 2007, which will be available this fall.
Separately, the company announced the acquisition of privately held
, a provider of services that makes it easier for small businesses to put their information or images on line. StepUp's technology, will be utilized in the alliance with Google, a spokesman said.
Intuit acquired StepUp for approximately $60 million in cash. Intuit does not expect the acquisition to have a material effect on financial results in fiscal 2007.