Internet, voice and television-synergy company
today announced that it has completed a secondary financing round. The company says it secured $5 million by private placement.
Its round was led by
. Ramat Gan-based Cap Ventures, which led Integra5's first round in May 2000, also chipped in.
Integra5's flagship product, UniTV, targets broadband communications providers such as cable, satellite, and DSL companies.
The unique quality of UniTV lies in its ability to transfer advanced multimedia applications and to enable advanced interaction with the television viewer. For instance, TV users would be able to access unified messaging services, offering voice mail, email, and short messages without using a computer or keyboard.
Integra5 attracted the first direct investment in Israel by Benchmark Capital since the group announced its $200 million Israeli-tech fund in November 2000.
The fund targets early-stage technology companies. Menlo Park, California-based Benchmark has over $2.3 billion under management. Its Israeli arm, Benchmark Technologies Advisors, is located in Herzliya Pituach. Benchmark Technologies Advisors is headed by Arad Naveh, Mark Kremer and Nachman Shelef.
Naveh formerly worked as investments, merger and acquisitions manager at
(Nasdaq:CSCO). Shelef was VP of Development at
(Nasdaq:COMS), and Kramer came from
(Nasdaq:BBSW). Naveh will be joining Integra5's board.
Integra5 CEO Eyal Bartfeld commented that the company's technology connects the most popular Web-telecoms service with the world's most popular medium television.
Bartfeld added that the investment will help Integra5 to continue developing its technology, expand its marketing system in the United States and Europe and to recruit workers.
Integra5 was founded in 1999. The company's headquarters are located in Denver, Colorado, and it carries out R&D at a facility in Rehovot, Israel. The company has a European sales support center and a support office in Luxembourg. It employs 20 people.