Opinion Research (ORCI) surged 82% late Friday after infoUSA (IUSA) agreed to acquire the company for $12 a share in cash, or $73 million.

Omaha, Neb.-based infoUSA will finance the transaction with cash on hand and borrowings under its existing credit facility. infoUSA expects the deal to add to earnings in fiscal 2007. The transaction, which calls on infoUSA to assume some $60 million of debt, is expected to close in the fourth quarter.

"The acquisition of Opinion Research is a significant step in infoUSA's plan to become a diversified marketing services provider to the corporate and public sectors," said infoUSA chief Vin Gupta. "infoUSA pioneered the concept of multi-channel marketing in its marketplace, and with annual revenue of approximately $600 million following the close of the transaction, infoUSA will have additional scale and resources to continue leading the industry forward."

Late Friday, Opinion Research rose $5.10 to $11.30 and infoUSA slipped a nickel to $9.25.