NEW YORK (TheStreet) -- If you can't beat 'em, join 'em.
After having vowed to steal customers from the technology giant, cloud services provider Box (BOX) - Get Box, Inc. Class A Report is teaming up with IBM (IBM) - Get International Business Machines Corporation Report to integrate both companies' products and services, changing how people work with cloud computing.
The partnership puts Box, which went public earlier this year, at the forefront of how businesses work, via content management, analytics and social solutions. Financial terms of the deal were not disclosed.
"Today's digital enterprises demand world-class technologies that transform how their organizations operate both internally and externally," said Aaron Levie, co-founder and CEO of Box, in a statement. "This extensive alliance between Box and IBM opens up an exciting opportunity for both companies to reach new markets and deliver unified solutions and services that can redefine industries, advance secure collaboration and revolutionize enterprise mobility."
In 2014, IBM's revenue derived from cloud accounted for $7 billion, up 60% year over year.
The partnership will focus on three areas -- content management, Watson Analytics and bringing Box's capabilities to IBM's email and social platforms, IBM Verse and IBM Connections.
For example, the integration of Box and IBM's cloud solutions would allow a hospital to easily share test results with a patient, but maintain the formal review with doctors and nurses, to coordinate the patient's care.
"This partnership will transform the way work is done in industries and professions that shape our experience every day," said Bob Picciano, senior vice president, IBM Analytics. "The impact will be felt by experts and professionals in industries such as health care, financial services, law and engineering who are overwhelmed by today's digital data and seek better solutions to manage large volumes of information more intelligently and securely."
IBM has been busy collaborating with other technology companies in recent months as it seeks to turn itself around, amid years of declining revenue.
In 2014, IBM teamed up with Apple (AAPL) - Get Apple Inc. Report to help sell additional iPads in the enterprise by integrating IBM's cloud services and apps specifically built for business. IBM has also teamed up with Twitter (TWTR) - Get Twitter, Inc. Report and The Weather Company to allow businesses to understand the impact of tweets and how the weather impacts their business.
Full-year revenue at IBM has declined since 2011, from $106.92 billion to $92.8 billion in 2014, amid overall business declines as IBM sold off pieces of its company.