IAC Names Programming Chief

Michael Jackson will lead the Net company's TV push.
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IAC/InterActiveCorp

(IACI)

, the Internet empire controlled by Barry Diller, named veteran television executive Michael Jackson to oversee its programming, becoming the latest Web company to add new offerings to attract users.

Jackson, 47, formerly the chairman of Universal Television Group, will oversee New York-based IAC's development, acquisition and distribution of programming, the company says in a statement.

"This is an enormously exciting opportunity to grow content businesses that combine the unique capabilities of the Internet with the art and science of traditional programming," Jackson says.

This marks a return of sorts for Diller to show business. Years ago he was the head of Fox and Paramount Pictures. In a statement, IAC's chief executive says that that Jackson is the best person to "grow multi-platform content businesses."

IAC, whose properties include match.com and ticketmaster.com, is joining a growing list of companies planning to boost their Web programming in order to get people to stay on their sites for as long as possible. This is appealing to advertisers who are looking for content that engages users.

Wal-Mart

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yesterday started offering a music performance series on its Web site called Wal-Mart Soundcheck.

Stewie, the maniacal cartoon baby from the hit series on

News Corp.'s

(NWS) - Get Report

Fox TV's hit "Family Guy," is going to host his own talk show on the Internet, according to a report in the Hollywood Reporter.

Earlier this week,

Amazon.com

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said it plans to broadcast a talk show on its site hosted by comedian Bill Maher.

Time Warner's

(TWX)

AOL plans to add to its new programs this year as well.

Shares of IAC rose 68 cents to $29.68 early Thursday.