IAC/InterActiveCorp

(IACI)

has held talks with a number of companies about launching or acquiring ventures with comedy content, according to an interview in the U.K.'s Guardian newspaper.

IAC, whose sites include

TicketMaster and

Match.com, is interested in Web programming that "gets shared and talked about," the newspaper quotes IAC executive Michael Jackson as saying. The company isn't planning any major acquisitions on the scale of

News Corp.'s

(NWS) - Get Report

$580 million acquisition of the social networking site MySpace, Jackson told the paper.

The Guardian says IAC's content will not be different from what people see on TV in areas such as news and fashion. The company is looking to blogging outfits

Gawker and

The Huffington Post as models. Jackson gave the interview while in Europe attending a conference and wasn't available Friday for comment, according to an IAC spokeswoman.

New York-based IAC is one of many Web companies adding new content to their sites to attract users and garner a bigger share of online advertising dollars.

Amazon.com

(AMZN) - Get Report

has added a talk show hosted by comedian Bill Maher.

Time Warner's

(TWX)

AOL also is adding additional video programming. This growth in programming is possible thanks to the growth of high-speed Internet use.

Jackson, a veteran television executive, joined IAC in January. This also marked a return a return of sorts to show business for IAC chief Barry Diller, a former head of Fox and Paramount Studios. Until now, the company hasn't revealed any details about its plans for content.

Shares of IAC fell 28 cents to $30.47 in early trading.