SAN FRANCISCO --
a semiconductor maker? That's how its president, Richard Sulpizio, characterized the company, which most people know as a cell-phone maker, during a presentation at the
Hambrecht & Quist Annual Technology Conference
. "We are a chip company," he said, insisting that chips will take a more important role in the company's strategic development going forward.
The company currently accounts for about 90% of the market for application-specific chips for CDMA phones, and while Sulpizio said he thinks competition will drive that percentage down, he believes Qualcomm can maintain a 65% market share.
Sulpizio intends to take the chips beyond cell phones. So Qualcomm is cozying up to computer companies to convince them that its chips are perfect for their products. "There is absolutely no reason why a CDMA chip can't go in a laptop," he said.
Six months ago, money managers would likely yawn at the mere mention of
. But now the subsidiary it spun off,
, draws a ballroom full of fund managers to its financial presentation at the H&Q conference.
Conexant is what many money managers have been looking for: It's the biggest player in the hot market for communication chips -- we're talking set-top boxes, cable modems and cell phones.
"We are the world's biggest producer of
digital subscriber line chips in the semiconductor market," said CEO Dwight Decker. Conexant's chips, he said, will enable a million digital subscriber lines in fiscal 1999.
Rambus on Schedule, CEO Says
memory chips and chipsets are on schedule, according to Rambus CEO Geoff Tate. "We are well into the tornado," he said.
Rambus has come
under fire recently amid rumors that its main advocate,
, would come out with a next-generation memory chipset for non-Rambus standards.