Yahoo!

(YHOO)

is claiming credit for what it calls a HotJobs well done.

On Monday, Yahoo! said it had completed the technology integration of the HotJobs into Yahoo!, about nine months after the Internet portal completed its purchase of the online recruiting business.

For HotJobs users, the biggest initial impact of the transition is that logging into the site now requires a Yahoo! ID and password, rather than an account specific to HotJobs. But HotJobs general manager Dan Finnigan says the ultimate intent of the integration is to make job-hunting part of Yahoo! users' routine on the Internet property, up there with checking email and browsing online personal ads.

The announcement is further demonstration of how Yahoo!, under CEO Terry Semel, is attempting to diversify revenue beyond Internet advertising into fees- and listings-based services such as HotJobs.

Putting HotJobs on the Yahoo! technology platform, says Finnigan, enables a major goal of HotJobs: to expand its users beyond people actively searching for a new employer to people who aren't on a job hunt but wouldn't mind looking at job openings that dropped in their lap.

"I want passive job seekers, not just active job seekers," says Finnigan, summarizing the goals of recruiters who use the site to fill openings. "It is now much easier for HotJobs to find a way to integrate jobseeking into that user experience."

Explaining how HotJobs might play a greater role on Yahoo!, Finnigan describes a scenario in which people who have indicated in their Yahoo! profile that they are nurses could receive targeted employment advertising from health care firms hoping to hire nurses. Or, he says, a Yahoo! user could request notification when help-wanted ads are posted by employers based within a certain distance of his or her home.

"We couldn't have done that as a separate platform," says Finnigan.