Internet advertising stocks, which have taken a battering of late, edged upward Monday amid a flurry of press releases and other developments.

Net advertising bellwether



, set to meet with a select group of analysts this afternoon to talk about opportunities in email and wireless advertising, was up 3.2% to $34.75. Earlier in the day, the combination portal-sweepstakes site


said it signed a two-year agreement to be one of the 1,300-plus sites represented by DoubleClick in an advertising network.

Meanwhile, DoubleClick rival



was up even more Monday afternoon, up 10.7% to $7.44. The ad firm said Monday morning that it is serving more than 100 million Internet advertisements a day, or 3 million a month. DoubleClick has sued L90, alleging that the firm has infringed on a DoubleClick ad-serving patent.

Also in positive territory were


TheStreet Recommends


, up 5.6%, and

24/7 Media


, up 5.8%.

Internet advertising hasn't been a bullish place in recent months. Last week,

Merrill Lynch

Net analyst

Henry Blodget said on the heels of a preannouncement by advertising firm

Avenue A


that more preannouncements would be likely, and that DoubleClick and other Internet leaders would post "solid but not great advertising and commerce revenue results in Q3."

As originally published, this story contained an error. Please see

Corrections and Clarifications.