Internet advertising stocks, which have taken a battering of late, edged upward Monday amid a flurry of press releases and other developments.
Net advertising bellwether
, set to meet with a select group of analysts this afternoon to talk about opportunities in email and wireless advertising, was up 3.2% to $34.75. Earlier in the day, the combination portal-sweepstakes site
said it signed a two-year agreement to be one of the 1,300-plus sites represented by DoubleClick in an advertising network.
Meanwhile, DoubleClick rival
was up even more Monday afternoon, up 10.7% to $7.44. The ad firm said Monday morning that it is serving more than 100 million Internet advertisements a day, or 3 million a month. DoubleClick has sued L90, alleging that the firm has infringed on a DoubleClick ad-serving patent.
Also in positive territory were
, up 5.6%, and
, up 5.8%.
Internet advertising hasn't been a bullish place in recent months. Last week,
Henry Blodget said on the heels of a preannouncement by advertising firm
that more preannouncements would be likely, and that DoubleClick and other Internet leaders would post "solid but not great advertising and commerce revenue results in Q3."
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