H-P Buys Web-Printing Firm

The company acquires Tabblo.
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Hewlett-Packard

(HPQ) - Get Report

said Thursday that it acquired a small online company that it hopes will help it dominate the printing of materials off the Web.

H-P said it has signed a definitive agreement to buy Tabblo, a privately held company in Cambridge, Mass., for undisclosed terms.

Tabblo produces online software that makes it easy for people to arrange and print collages of photographs, text and graphics on the Web. H-P will work with other companies to integrate the technology into their own Web pages.

"H-P's goal is to make printing content from the Web the easiest and best experience possible for people -- whether they are printing a simple map or a book of their favorite blogs," said H-P Imaging and Printing Group Executive Vice President Vyomesh Joshi in a statement.

"By acquiring Tabblo's technology and making it available to companies that host popular Web sites, H-P will be firmly on the path to becoming the print engine of the Web," Joshi said.

In its most recent fiscal year, H-P derived 29% of its total revenue and 15% of its profit from the sale of printers and ink cartridges

The deal is the latest step by H-P to tie the company's traditional hardware businesses to the online world. In 2005, H-P acquired Snapfish, a popular online site for sharing and printing the photos consumers take with their digital cameras.

Shares of H-P were up 3 cents at $40.22 in afternoon trading Thursday.