NEW YORK (
is set to start a two-day trial of live video programming on YouTube that, if successful, could offer the biggest push yet toward an era of live streaming Internet TV.
Howcast, Next New Networks, Rocketboom
as four initial channels, Google will begin a live Net broadcast at 11 am E.T. Google says it will evaluate the service and the comments during the two-day test period to determine if it should expand the service.
The move comes less than two weeks after
demonstrated its own live streaming technology for the broadcast of its iPod show. The Apple event also served as the showcase for the third version of Apple TV, a set-top box that will deliver streaming, but not necessarily live, video.
The push into live Net TV broadcasts could be seen as another threat to cable companies like
Time Warner Cable
. These pay TV shops are seeing more customers switching to the Internet to watch video.
Google hopes to use the live video service as a more dynamic outlet for Net advertising. Google has been loading brief ads into YouTube videos with greater frequency, and if successful, the live platform would offer yet another ad delivery approach.
Google could use a boost from new ventures to recharge its search ad business.
Wall Street used to be stoked by the Net search giant, but investors have become disenchanted this year by Google's lack of roaring growth. The shares are down 23% so far this year and flat with year-ago levels.
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