Google Tests Net TV Broadcasting

Live YouTube is Google's two-day experiment with streaming video -- and the potential beginning of Net TV channels.
Author:
Publish date:

NEW YORK (

TheStreet

) --

Google

(GOOG) - Get Report

is set to start a two-day trial of live video programming on YouTube that, if successful, could offer the biggest push yet toward an era of live streaming Internet TV.

Using partners

Howcast, Next New Networks, Rocketboom

and

Young Hollywood

as four initial channels, Google will begin a live Net broadcast at 11 am E.T. Google says it will evaluate the service and the comments during the two-day test period to determine if it should expand the service.

The move comes less than two weeks after

Apple

(AAPL) - Get Report

demonstrated its own live streaming technology for the broadcast of its iPod show. The Apple event also served as the showcase for the third version of Apple TV, a set-top box that will deliver streaming, but not necessarily live, video.

The push into live Net TV broadcasts could be seen as another threat to cable companies like

Comcast

(CMCSA) - Get Report

,

Time Warner Cable

(TWC)

and

Cablevisioin

(CVC)

. These pay TV shops are seeing more customers switching to the Internet to watch video.

Google hopes to use the live video service as a more dynamic outlet for Net advertising. Google has been loading brief ads into YouTube videos with greater frequency, and if successful, the live platform would offer yet another ad delivery approach.

Google could use a boost from new ventures to recharge its search ad business.

Wall Street used to be stoked by the Net search giant, but investors have become disenchanted this year by Google's lack of roaring growth. The shares are down 23% so far this year and flat with year-ago levels.

--Written by Scott Moritz in New York.>To contact this writer, click here: Scott Moritz, or email: scott.moritz@thestreet.com.To follow Scott on Twitter, go to http://twitter.com/TheStreet_Tech.>To send a tip, email: tips@thestreet.com.