NEW YORK (
online video site
is reportedly in talks to acquire private online television production company
Next New Networks
, according to the
New York Times
Rather than create content itself, Google has historically served as a platform for outside creators. Buying Next New would push the company in a new direction.
Next New Networks, which was launched in 2007, has produced popular Internet television shows like
Key of Awesome
In June, Next New Networks hit the one billion view mark, thanks to distribution through its partner network, which includes YouTube,
The company also produced YouTube's top two most-watched videos of 2010,
The Bed Intruder Song
, a parody of the singer Ke$ha.
Next New Networks has raised $26 million from investors including Spark Capital, Goldman Sachs and Velocity Interactive.
--Written by Olivia Oran in New York.
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