NEW YORK (

TheStreet

) --

Google's

(GOOG) - Get Report

online video site

YouTube

is reportedly in talks to acquire private online television production company

Next New Networks

, according to the

New York Times

.

Rather than create content itself, Google has historically served as a platform for outside creators. Buying Next New would push the company in a new direction.

Next New Networks, which was launched in 2007, has produced popular Internet television shows like

Key of Awesome

and

Indy Mogul

.

In June, Next New Networks hit the one billion view mark, thanks to distribution through its partner network, which includes YouTube,

Hulu

, and

Yahoo!

(YHOO)

.

The company also produced YouTube's top two most-watched videos of 2010,

The Bed Intruder Song

and

Glitter Puke

, a parody of the singer Ke$ha.

Next New Networks has raised $26 million from investors including Spark Capital, Goldman Sachs and Velocity Interactive.

--Written by Olivia Oran in New York.

>To follow the writer on Twitter, go to

http://twitter.com/Ozoran

.

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