A French commission has fined Alphabet Inc. (GOOGL - Get Report) 's Google LLC about $57 million (50 Million euros) for an alleged "lack of transparency, inadequate information and lack of valid consent regarding" personalized, or targeted, ads.
The fine came from the regulator known as the National Data Protection Commission, or CNIL.
The violations came after the French regulator got group complaints in May from two associations, one called None Of Your Business and the other, La Quadrature du Net.
CNIL inspected Google's European headquarters, which are based in Ireland, in September, and determined that Google made managing use of personal information used for targeted ads too cumbersome.
The commission claimed that Google's "infringements" deprive "users of essential guarantees regarding processing operations that can reveal important parts of their private life since they are based on a huge amount of data, a wide variety of services and almost unlimited possible combinations."
CNIL added that, "the violations are continuous breaches of the Regulation as they are still observed to date. It is not a one-off, time-limited, infringement."
The move marks the first time the commission applied its new sanction limits provided by the European Union's General Data Protection Regulation.
Google responded to the fine without specifically admitting any wrongdoing, and saying that users "expect high standards of transparency and control from us" and that the company is "deeply committed to meeting those expectations and the consent requirements of the GDPR." The search-giant added that it will study CNIL's decision and decide what steps to take next.
Alphabet, is slated to release its fourth quarter 2018 financial results Feb. 4 at 4:30 p.m. ET.