Fossil Bluetooth Watch

It teams up with Sony Ericsson.
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Fossil (FOSL) - Get Report and Sony Ericsson said they would roll out several lines of Bluetooth wireless technology-enabled watches.

Richardson, Texas-based Fossil said all watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones.

"Together we have created a way to take control and simplify your mobile life," said Daniel Sandblom, product planner for Sony Ericsson. "The Bluetooth watch represents the best of both the world of fashion in its classic attractive design and the world of technology in its innovative functionality. That synergy will change your relationship with your mobile phone."

The companies added that "Sony Ericsson's commitment to exploiting advancing technology in its handsets and accessories in order to extend the boundaries of integrated mobile communication, coupled with Fossil's commitment to the evolution of what a watch can be explains the timing of the Bluetooth watch. No longer merely a timepiece, using a stylish wrist watch as a discreet user interface to personal mobile communication will become an essential part of handling calls and controlling the media player on a mobile phone."