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Ad agency

FCB San Francisco

resigned from's

(AMZN) - Get, Inc. Report

advertising account because of "fundamental disagreements with the direction that was taking for 2001."

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TheStreet Recommends

FCB, a unit of Chicago's

True North Communications


, has been the ad agency for the Seattle online retailer since April 1997. The agency created a number of radio and television campaigns for Amazon, including the retro sweaterman advertisement.

Shares of lately slipped $2.25, or 9.5% in


trading, to $21.38, while True North was down 31 cents, or 0.9%, to $36.50 on the Big Board.