FCB Resigns From Amazon.com Ad Campaign
Ad agency
FCB San Francisco
resigned from
Amazon.com's
(AMZN) - Get Amazon.com, Inc. Report
advertising account because of "fundamental disagreements with the direction that Amazon.com was taking for 2001."
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FCB, a unit of Chicago's
True North Communications
(TNO)
, has been the ad agency for the Seattle online retailer since April 1997. The agency created a number of radio and television campaigns for Amazon, including the retro sweaterman advertisement.
Shares of Amazon.com lately slipped $2.25, or 9.5% in
Nasdaq
trading, to $21.38, while True North was down 31 cents, or 0.9%, to $36.50 on the Big Board.
