Trading of online shopping company Fashionmall.com (FASH) was halted in midafternoon with the stock up 30.1%. GenesisIntermedia.com (GENI) disclosed that it has taken a 7% stake in Fashionmall and is offering $7 a share for the rest. The amount is double what Narax, a mergers and acquisitions firm, offered for Fashionmall on Thursday. Fashionmall earlier today said it is skeptical about the Narax offer. GenesisIntermedia was down 1.4%.