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CEO Mark Zuckerberg Thursday unveiled a slew of new features on the social network, including an updated profile section and new integration with music and entertainment apps.

The changes, announced at Facebook's annual f8 developer conference in San Francisco, have already set off criticism from users over privacy concerns.

Facebook CEO Mark Zuckerberg

The site's profile feature will be replaced with a new section called Timeline, in which users can highlight chronologically significant moments in their lives, such as a wedding or vacation, through photos, status updates and maps.

"If the original profile was the first five minutes of your conversation, and the stream is the next 15

minutes, then I want to show you the rest," Zuckerberg said.

The new Timeline feature will gradually be rolled out within the next few weeks.

Facebook also rolled out "a new class of apps" that integrate music and entertainment into the site more deeply than before.

A partnership with streaming music service


will allow users to see what songs their friends are listening to and to join in with the click of a button.


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CEO and Facebook board member Reed Hastings also took the stage at f8 to announce new integration with the social network in which users will be able to get viewing recommendations based on films and TV shows their friends have watched.

The service won't yet be available in the United States, however, because of legislation that bans consumers from sharing viewing data.

Becoming a hub for entertainment content is an increasingly

important part of Facebook's strategy


Earlier this year, the site announced it was working with Warner Brothers to test a video service that will let users rent movies.

Many Facebook users criticized changes to the site, which they said are too invasive.

"In order to make privacy controls easier, Facebook is abolishing privacy," one user Tweeted.

"Facebook founder Mark Zuckerberg introduces new Timeline feature, say it's 'the story of your life.' GOODBYE PRIVACY!," said another.


Written by Olivia Oran in New York


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