NEW YORK (TheStreet) –– Facebook (FB) - Get Facebook, Inc. Class A Report earnings were another boon for the world's largest social network, as it continues to show that its advertising prowess and heavy spending are not going to waste.
The Menlo Park, Calif.-based Facebook earned an adjusted 54 cents a share with revenue rising 49% year-over-year to $3.85 billion. Analysts surveyed by Thomson Reuters were expecting a profit of 48 cents a share on $3.8 billion in revenue. Advertising revenue was $3.59 billion during the quarter, up 53% year over year and the company's transition to mobile is paying off and then some. Mobile advertising revenue accounted for 69% of the $3.59 billion, a quarterly record for the Mark Zuckerberg-led company.
The social network, which ended the quarter with 1.39 billion monthly active users (MAUs), said that Mobile MAUs were 1.19 billion, Daily Active Users (DAUs) were 890 million and Mobile DAUs were 745 million at the end of the quarter. In addition, Facebook noted that Instagram, Messenger and WhatsApp recently crossed 300 million, 500 million and 700 million monthly active users, respectively.
Despite the impressive revenue and user growth, it's coming at a cost. Facebook CFO Dave Wehner said that spending would rise between 50% and 65% in 2015, but did not give specifics on where the money would go besides infrastructure costs.
Outside of the incredible numbers mentioned above, there were some record and historic numbers in the quarter. TheStreet has put together an infographic detailing just how truly enormous and mind-blowing the results were.
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