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Companies like Apple (AAPL) - Get Apple Inc. Report can be disruptive in the payments space for the same reason Facebook (FB) - Get Meta Platforms Inc. Class A Report can disrupt the content and media space: They both have a bevy of users. 

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Apple's hundreds of millions of active devices and iTunes accounts make it the perfect company to take advantages in the digital payments space via Apple Pay. In similar regard, Facebook's whopping active user count -- which totals more than 1 billion people -- could instantly make it a preferred platform when it comes to distributing video content.

And Facebook isn't looking to just take old TV shows or movies to disperse across its platform. Instead, it's looking at original content. According to Mashable, the company is hiring Mina Lefevre, the former executive vice president of MTV

Still, Facebook seems to be taking it slow and that's probably the best move. Rather than going all-in on a product and hoping that it works out for the best, the company will instead explore different avenues to see which ones users respond to best.

Should this method gain traction, Facebook could have plenty of runway. Aside from having more than 1 billion active users, Facebook could also take advantage of live-streaming events -- such as sports games or political debates -- that draw users from all over the world. 

Shares of Facebook closed at $134.14 Thursday, down 0.05%. 

One other company known for video? Alphabet's (GOOGL) - Get Alphabet Inc. Class A Report YouTube. Earlier this week, YouTube announced that it will be rolling out live-streaming capabilities to its users in an effort to bolster more features. As the No. 3 most-trafficked website in the world, Facebook has a solid stance in live-streaming, but YouTube, the second-most popular site in the world, will look to rock the boat. (Google is No. 1 in terms of traffic.)

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But that's not the company's only announcement this week. According to reports, YouTube Music and Google Play Music are being merged into one group. For users, though, there will be no change. At least not yet. The product will remain the same, as will the apps. 

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It was never really clear why both apps existed independently in the first place. There was already overlap for users and the business developments teams had already combined together. 

Of course, the move makes complete sense and it will likely help the company cut costs and maximize its leverage and efficiency. While Alphabet CFO Ruth Porat may not have had anything to do with the move, it's quite obvious that Alphabet is being run far more efficiently since her arrival in May 2015. 

Shares of Alphabet closed at $830.06 Thursday, up slightly. 

Facebook is working to get its fake news issue under control, but it's also working to tweak its advertising model. 

According to Fortune, the company announced that "anyone who submits ads related to housing, employment, or credit opportunities will now be required to certify that they adhere to the site's anti-discrimination policies."

The move comes as Facebook looks to cut down on discriminatory advertisements. 

Basically, some reports have found that advertisers were able to create ads that excluded certain ethnic groups. For understandable reasons, Facebook has been looking to curtail this type of discrimination and make it more difficult for advertisers to perform such actions on its platform. 

According to Facebook, the company worked with a number of organization on its new ad policies, including the American Civil Liberties Union and the Brookings Institution, along with New York State AG Eric Schneiderman. 

In its latest quarterly results, Facebook showed no signs of slowing down, either. The company reported revenue growth of 50.9% for its fiscal fourth-quarter, to go along with earnings per share of $1.41. Both results topped analysts' expectations. 

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.