People with high-speed connections to the Internet spend more time online than people with traditional dial-up connections, broadly speaking. But that difference is narrowing, according to the latest of ongoing surveys conducted by cable TV Internet company Excite@Home (ATHM) - Get Report.
The company's research appears to indicate that though broadband connections may lead people to spend more time online, the adoption of broadband access by Internet users is extending from early adopters of new technologies to the mainstream.
In a survey released Wednesday, Excite@Home found that consumers with broadband connections spent 55% more time on line than dial-up subscribers. Late last year, Excite@Home said that high-speed users spent three times the amount of time online that dial-up users did.
Seth Cohen, director of market strategy for Excite@Home, attributes the shift to the large number of users that have started subscribing to broadband Internet services over the past year -- users who generally use the Internet less than the enthusiasts who first embraced broadband. "The people that you're getting on are fundamentally different," he says. "It's not that individual behavior has changed."
Meanwhile, surveys from this year indicate that narrowband Internet users are spending a little more time listening to audio and watching video streamed over the Internet, though Cohen says the data are still inconclusive and don't necessarily indicate that dial-up users are becoming more tolerant of streamed media. "I'm a little uncomfortable saying that behavior is shifting dramatically," he says.