The online marketplace for artisians and craftmakers revealed in its IPO filing its rapid revenue growth over the past three years. At the end of last year, Etsy generated $195.6 million in annual revenue, up 56% from the previous year. That's also more than double the revenue it generated in 2012, when it raised $74.6 million. For a 10-year-old company, it's managed to post strong revenue growth despite maturity.
The growth, however, may have come at a cost. The company posted its largest net loss in the past three years in 2014. Etsy fell $15.2 million in the red, compared with a net loss of $796,000 in the previous year and a loss of $2.4 million in 2012.
Nonetheless, Etsy is likely looking to ride the wide wave of successful e-commerce IPOs. The most notable one is Alibaba(BABA) - Get Report, which raised a staggering $21.8 billion for the Chinese e-commerce company last year and soared 38% on its first day of trading. Others include GrubHub(GRUB) - Get Report, which raised $192 million for the restaurant takeout ordering company, which soared 31% on its first trading day.
According to Etsy's IPO filing, the company is looking to raise $100 million based on its registration fee calculation. However, that figure is a placeholder and will likely change in the coming months as the company updates its IPO filing with a pricing range.
Etsy plans to register its shares on Nasdaq under the ticker ETSY. Goldman Sachs, Morgan Stanley and Allen & Co. are the lead underwriters.
Other interesting figures sprinkled within the IPO filing and crafty looking artwork doodles include 21.8 million users have downloaded the app for the site, 78% of users were repeat purchasers in 2014 and it has 1.4 million active sellers and 19.8 million active buyers.
This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.