eToys, Amazon Rise on Black Friday

Shares of online retailers

eToys

(ETYS)

and

Amazon.com

(AMZN) - Get Report

bounced today as the holiday shopping season gets into full swing.

Shares of eToys surged 43.6%, or 53 cents, to $1.78, but remained well off the 52-week high of $70.52. Amazon.com recently gained 12.7%, or $3.19, to $28.38 in

Nasdaq

trading. The year high on Amazon is $113.

Barnes&Noble.com

(BNBN)

rose 9.9%, or 25 cents, to $2.81.

On Tuesday,

Merrill Lynch

analyst Henry Blodget cautioned that Internet stocks faced near-term pressure amid a tough current market environment. But he was more encouraging on Amazon.com, saying the company showed "good improvement in efficiency" and "solid revenue growth."