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Privia has secured $5.5 million in series B venture financing, at a post-money company value of $11.5 million.

Privia develops enterprise applications to automate pre- and post-sales processes. Its backers in this second round included the Israeli branch of Benchmark Capital and U.S. fund Venture Strategy Partners, for whom this is the first investment in Israel.

Benchmark official Mark Kremer and Matt Crisp of VSP will be named to Privia's board.

In February this year, Privia secured $2.1 million, from Cap Ventures and private investors.

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Privia VP Business Development Guy Blachman noted that Stanford University has is using the startup's software to automate collaboration on projects, and manage them. He added that Privia plans to expand its marketing in the United States, increasing its U.S. staff to 15 people by year-end 2002.

Privia, founded in November 1999, is headed by co-founder and CEO Chanan Greenberg. The company employs 25 people, mostly at its Haifa R&D facility.