has no intention of giving up on storage specialist Data Domain, which recently agreed to
with EMC rival
. With NetApp waiting on Data Domain shareholders to approve the deal, EMC CEO Joe Tucci still has his eye on the de-duplication company.
in the race to acquire Data Domain, clinching a $1.9 billion cash and stock deal with the Data Domain board. Undeterred, however, EMC CEO Tucci has launched a charm offensive aimed at the firm's 800-plus employees.
In an open letter published early Tuesday, Tucci sells EMC as the best fit for the Santa Clara, Calif.-based firm and its workforce.
"We believe that bringing Data Domain into the EMC family would be the best way for you to continue building your careers and accelerating the success you've already achieved in the marketplace," he wrote.
The CEO goes on to promise Data Domain's employees a "great and exciting" future if they become part of EMC, pointing to previous acquisitions that include security giant
and virtualization trailblazer
. Over the past six years, EMC has acquired 11 companies in Silicon Valley alone and has 6,000 employees in the area, according to Tucci.
"We are very mindful of culture-respecting and preserving the various cultures that made the companies we acquired successful in the first place," he added. "Our plan is to keep the people and products of Data Domain intact and operate your company as a product division within EMC."
EMC launched its
all-cash bid to acquire Data Domain earlier this month, surpassing NetApp's
of $1.5 billion in cash and stock by 20%.
Even though NetApp subsequently upped the ante in the Data Domain bidding war, Tucci claims that EMC's all-cash bid was stronger.
"Your board of directors has a fiduciary responsibility to do what is in the best interests of Data Domain's shareholders," wrote Tucci. "EMC's $30 per share all-cash tender offer to acquire all of the outstanding stock of Data Domain remains superior to NetApp's part-stock, part-cash offer."
Data Domain is regarded as a trailblazer in data de-duplication technology, which ensures that the same pieces of information are not stored. By eliminating duplicate data, Data Domain and its rival
are pushing their hardware and software as a way for companies to reduce their storage footprint.
This message resonates at a time when users are struggling with vast volumes of data, hence EMC's unwillingness to let go of its acquisition target. Whoever walks away with Data Domain could gain an edge on their rival by tapping into one of the hottest technologies in the storage market.
Data Domain shares rose 12 cents, or 0.4%, to $32.69 Tuesday, mirroring the broader advance in tech stocks that saw the Nasdaq rise 0.3%.