NEW YORK (
Barnes & Noble's
are going slap for slap as they all try to reposition their e-readers to stand up to
Following e-reader price cuts by both Amazon and Barnes & Noble, Borders announced on Tuesday that it is offering a $20 gift card with the purchase of its Kobo retailer.
Borders boasts two of the cheaper e-reader on the market with the Kobo going for $149.99 and Lumre for $119.
While Borders isn't directly dropping the price on its e-reader, the $20 gift card almost essentially brings the price down to $130 for the Kobo.
Amazon slashed its price on the Kindle yesterday to $189 from $259, while Barnes & Noble will now sell the 3G Nook for $199 from $259. Barnes & Noble also announced the launch of Nook Wi-fi, which has a price tag on par with the Kobo, at $149.
Jim Cramer Apple vs. Amazon
-- Reported by Jeanine Poggi in New York.
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