Investors bid up shares of



despite the fact that the company guided down 2001 forecasts.

DoubleClilck lately soared $3, or 26.7%, to $14.31 in early afternoon trading on the


. The 52-week high is $129.09, and the low for the year is $8.

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Yesterday, the Internet advertising concern issued its fourth-quarter

earnings, in which the company said it broke even on a per share basis, beating Wall Street's projection. But DoubleClick, which sees media revenue falling 30% to 35% in the first quarter, and between 25% to 30% this year, also lowered its 2001 forecast. The company expects a loss of 7 cents to 9 cents a share for the first quarter, wider than the loss of 6 cents analysts are expecting.

Goldman Sachs

today lowered its 2001 earnings estimate for the New York-based company to 8 cents from 19 cents.

Banc of America

also cut its 2001 earnings estimate by a nickel to 10 cents and reduced its revenue estimate by 5% to $556 million.

Dain Rauscher Wessels

today initiated coverage of DoubleClick with an aggressive buy rating.