DoubleClick Hammered -- Good Quarter Not Good Enough - TheStreet

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DoubleClick

(DCLK)

was down 30% in early trading after posting third-quarter earnings of 3 cents a share, meeting the Street's estimate. The year-ago result was a 3-cent loss. Analysts expressed disatisfaction with its media and data revenues and the company said it would restructure its disappointing

Abacus Direct

data unit.

SG Cowen

lowered its rating to buy from strong buy.

Credit Suisse First Boston

began coverage with a buy and a $25 12-month target, saying there is tremendous long-term potential but in the next six months the stock could essentially be "dead money."