Beleaguered name-your-own-price seller priceline.com (PCLN) rose 6.7% in early trading after it and insurer W.R. Berkley (BKLY) dropped plans to create an online auto insurance company. priceline, which is down from a 52-week peak of $104.25, recently ended plans to enter other businesses to focus on its core airline ticket operation. Berkley was down 1.2%.

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