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NEW YORK (TheStreet) - Everyone is talking about the selfie photos that Ellen DeGeneres took as she hosted the Oscars. Everyone is also talking about how her first "selfie" apparently using a Samsung Galaxy Note 3 came out blurry.

Then Ellen went backstage, picked up her personal Apple (AAPL) - Get Apple Inc. (AAPL) Report iPhone and took a shot with Channing Tatum (which came out clear) and tweeted it.

Later on in the evening, DeGeneres used the Samsung phone again for a group shot with more than a few A-listers. Bradley Cooper was front and center and taking the actual shot. Unfortunately he cut off part of Jared Leto's head, but that's okay. It's still a great shot of "Brangelina," Jennifer Lawrence, Julia Roberts, Kevin Spacey, Meryl Streep and newbie Lupita Nyong'o and others.

So which smartphone device maker got the better product placement?

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Samsung spent millions in marketing dollars for last night's awards show including air time, a "massive video wall composed of 86 televisions, smartphones, and tablets showing footage from the movies nominated," according to The Verge citing Architectural Digest and one strategically placed Galaxy Note 3 smartphone.

But did Apple have the last laugh?

--Written by Laurie Kulikowski in New York.

Follow @LKulikowski

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.