Dell's Device Plan Reboots, Exec is Out
NEW YORK, (
) --
Dell's
(DELL) - Get Report
ongoing tumble has bounced out its phone and tablet chief Ron Garriques, as the PC giant seeks to simplify its approach to mobile products.
With few successes to point to, Garriques will leave Dell at the end of January after nearly four years on the job. Prior to Dell, Garriques had been the mobile device chief at
Motorola
(MOT)
until early 2007.
During Garriques' tenure, Dell dropped to third in PC sales and watched rivals like
Apple
(AAPL) - Get Report
,
Palm
and
(GOOG) - Get Report
usher in a new generation of mobile phones.
Even
Hewlett-Packard
(HPQ) - Get Report
finally came around to the mobile computing trend and acquired Palm to gain some headway.
Dell, under Garriques introduced a Google Android-powered 5-inch tablet called the Streak in August, but sales never really took off. Dell also developed a
Microsoft
(MSFT) - Get Report
Windows Phone 7 device called
Venue that has also not proven
yet to be a blockbuster.
The move comes ahead of
Dell's release of third quarter earnings
after the bell Thursday.
Dell shares are down 7% so far this year amid concerns that the company is not gaining any ground on its turnaround plan.
--Written by Scott Moritz in New York.>To contact this writer, click here: Scott Moritz, or email: scott.moritz@thestreet.com.To follow Scott on Twitter, go to http://twitter.com/MoritzDispatch.>To send a tip, email: tips@thestreet.com.
