Seeking to rekindle lackluster PC sales,
spruced up its lineup of corporate computers Tuesday.
The Round Rock, Texas, company announced servers featuring
new quad-core microprocessors, as well as its first desktops and laptops to feature chips from
Advanced Micro Devices
Dell said the AMD desktops will be available worldwide Wednesday in its Optiplex brand, packing equivalent features and sporting a similar price to its existing Intel-based Optiplex desktop PC.
Dell said it was responding to customer demand for a mainstream, feature-rich AMD-based corporate PC, rather than the more value-oriented AMD desktops offered by many companies.
Dell announced in August that it would begin incorporating
AMD chips into its desktops, ending a long-running practice of only selling systems with Intel chips.
At the time, Dell said nothing of AMD-based laptops, although it has quietly begun selling consumer and business laptops with AMD chips on its Web site in recent days.
It's been a tough year for Dell, which lost its spot as the world's No.1 PC maker in the third quarter to rival
, according to a recent report by industry research firm Gartner.
According to Gartner, Dell's 3.6% worldwide unit growth in the third quarter was the lowest year-over-year performance in the company's history.
Management at Dell is taking steps to get the company back on track by improving its customer service and supply-chain operations among other things.
Dell representatives characterized Wednesday's new lineup of corporate machines as the company's most comprehensive and broadest ever.
On Wednesday, Dell also took the wraps off a slew of new systems featuring a new Intel processor with four individual cores.
Dell introduced the quad-core processors across its most popular models of servers and workstations, announcing eight different systems with the chips which, it said, provide big gains in performance and power-efficiency.
According to Dell, a server featuring a pair of quad-core Xeon processors can deliver 63% greater performance than a server running four individual dual-core chips.
In a statement, Dell Product Group Vice President Brad Anderson said customers who currently use more expensive servers with four or more individual chips will be able to migrate to more cost-effective two-socket servers thanks to the benefits of quad-core processors.
Dell said it would begin selling quad-core Xeons Wednesday in several models of its two-socket servers, including blade servers, as well as workstations featuring quad-core chips.