Skip to main content
Publish date:

Dell Refreshes Corporate Line

Its AMD-based products are now available.

Seeking to rekindle lackluster PC sales,


(DELL) - Get Dell Technologies Inc Class C Report

spruced up its lineup of corporate computers Tuesday.

The Round Rock, Texas, company announced servers featuring


(INTC) - Get Intel Corporation Report

new quad-core microprocessors, as well as its first desktops and laptops to feature chips from

Advanced Micro Devices

(AMD) - Get Advanced Micro Devices, Inc. Report


Dell said the AMD desktops will be available worldwide Wednesday in its Optiplex brand, packing equivalent features and sporting a similar price to its existing Intel-based Optiplex desktop PC.

Dell said it was responding to customer demand for a mainstream, feature-rich AMD-based corporate PC, rather than the more value-oriented AMD desktops offered by many companies.

Dell announced in August that it would begin incorporating

TheStreet Recommends

AMD chips into its desktops, ending a long-running practice of only selling systems with Intel chips.

At the time, Dell said nothing of AMD-based laptops, although it has quietly begun selling consumer and business laptops with AMD chips on its Web site in recent days.

It's been a tough year for Dell, which lost its spot as the world's No.1 PC maker in the third quarter to rival


(HPQ) - Get HP Inc. Report

, according to a recent report by industry research firm Gartner.

According to Gartner, Dell's 3.6% worldwide unit growth in the third quarter was the lowest year-over-year performance in the company's history.

Management at Dell is taking steps to get the company back on track by improving its customer service and supply-chain operations among other things.

Dell representatives characterized Wednesday's new lineup of corporate machines as the company's most comprehensive and broadest ever.

On Wednesday, Dell also took the wraps off a slew of new systems featuring a new Intel processor with four individual cores.

Dell introduced the quad-core processors across its most popular models of servers and workstations, announcing eight different systems with the chips which, it said, provide big gains in performance and power-efficiency.

According to Dell, a server featuring a pair of quad-core Xeon processors can deliver 63% greater performance than a server running four individual dual-core chips.

In a statement, Dell Product Group Vice President Brad Anderson said customers who currently use more expensive servers with four or more individual chips will be able to migrate to more cost-effective two-socket servers thanks to the benefits of quad-core processors.

Dell said it would begin selling quad-core Xeons Wednesday in several models of its two-socket servers, including blade servers, as well as workstations featuring quad-core chips.