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Dell Online Unit Chief Exits

John Hamlin passes up a chance to run a consumer division.

Changes are afoot in Round Rock, Texas, following Michael Dell's return to power.

But not everything is proceeding as planned.


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head of global online business and brand marketing has announced that he is leaving the company, rather than take on new duties heading up a new consumer group.

John Hamlin announced his decision in an email to several Dell employees, according to the

Austin-American Statesman

. Hamlin, who is leaving to join a private equity firm he created, said he would remain at Dell as long as necessary to ensure a smooth transition.

Hamlin's exit comes almost two weeks after founder Michael Dell returned to the CEO job,

displacing his longtime right-hand man Kevin Rollins .

Dell has faced a

slew of troubles over the past year, including slowing sales, product quality and custom service problems and a government investigation into its accounting practices. Adding insult to injury, the company recently

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lost its crown as the world's No.1 PC maker to rival


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According to the


, Michael Dell sent an internal memo to employees earlier this month detailing various changes and initiatives planned under the new regime. One such change was a new consumer unit and "great internal candidate" to run it.

That candidate was Hamlin, who ran the company's U.S. consumer business from 2000 to 2005, the



A Dell spokesperson was not immediately available for comment.

Hamlin's email said he turned down the job to spend more time with his family and his financial firm, Bozeman Limited Partnership, which invests in start-ups.

Dell's shares were up 2 cents at $23.53 in midday trading.