NEW YORK (

TheStreet

) --

Amazon's

(AMZN) - Get Report

position as online retail giant was confirmed again as Black Friday shopping numbers were tallied and released Monday.

But beyond the 13% year-over-year

Black Friday sales growth at Amazon

, a few behind-the-scenes tech shops also had a strong showing during the Thanksgiving rush, which should translate to a big Cyber Monday boost.

eBay's

(EBAY) - Get Report

PayPal

,

Google's

(GOOG) - Get Report

revamped product search site and

GSI Commerce

(GSIC)

, an online sales system provider, all enjoyed a rich slice of the action, said ThinkEquity's review of the e-commerce numbers from the weekend.

PayPal said it saw payment growth of 27% on Black Friday, up from the 20% rate a year ago. The online payment broker also said it saw greater than 300% growth in mobile transactions.

For Google, the introduction of Google Products gave the search giant an even stronger foothold in a competitive field that includes

favorites like PriceGrabber

and

Microsoft's

(MSFT) - Get Report

Bing Shopping price comparison sites. Google Product search traffic was up 69% over year-ago numbers, according to ThinkEquity, which cited a report by Mercent.

Another big player in the online shopping arena is GSI, the name behind retail brands like

Dick's Sporting Goods

(DKS) - Get Report

,

Cole Hahn

and

Aeropostale

(ARO)

deals. GSI shares, which have been down 6% this year, have risen 3% in the past week as the company continues to sign on new retail customers, including

Donna Karan International

.

--Written by Scott Moritz in New York.>To contact this writer, click here: Scott Moritz, or email: scott.moritz@thestreet.com.To follow Scott on Twitter, go to http://twitter.com/MoritzDispatch.>To send a tip, email: tips@thestreet.com.