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Comcast Joins NBC-News Venture

They seek to distribute video so-called content.
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News Corp.

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NBC Universal and


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set about a video distribution venture.

Comcast's and will serve as key distribution sites for the News-NBC video plan, which the companies rolled out last month. Observers immediately tabbed the setup as a rival to


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Comcast unveiled Fancast last week with its acquisition of movie information site Fandango.

Under Monday's agreement, Comcast will also provide available nonexclusive content for domestic distribution on NBCU and News Corp's site from Comcast Networks, including E!, Style, G4, Versus and Golf Channel and will become the venture's first nonequity content provider.