SAN JOSE, Calif. (
pulling out all the Hollywood-star stops to sell its latest technology
, but investors should also be keeping an eye on the infinitely less sexy world of network gear.
Cisco saw its Ethernet switch revenue leap 23.5% between the fourth quarter of last year and the first quarter of 2010, according to the latest numbers from
. Cisco's Nexus product was the major driver of this growth, reflecting a broader rebound in enterprise data center spending.
"We saw a 30% sequential jump in purpose-built switch sales in the first quarter of 2010, with Cisco a driving force with their Nexus switch line," explained Infonetics analyst Matthias Machinowski in a statement. "Healthy annual growth is expected to continue in this segment."
Infonetics' numbers come at an interesting time for Cisco, which has undergone a major metamorphosis in the last few years. In addition to entering the server market with the launch of its controversial
technology, Cisco has also
and moved into the consumer market with the acquisition of
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Clearly, though, Cisco's core networking credentials remain strong, something that hardly spells good news for rivals such as
, which spent
In addition to Ethernet switches, there is also growing demand for devices which handle how apps are delivered across networks. Sales of Application Delivery Controllers, as they are known, have grown 28% sequentially, according to Infonetics, with
leading the way.
The research firm explained that F5 now has a 20-point market share lead over Cisco in the Application Delivery Controller market. Elsewhere in the data center,
, which manages traffic running over Wide Area Networks (WANs) is also enjoying strong demand, with revenue increasing 7% sequentially.
Earlier this week, Cisco also
iPad and iPhone.
Cisco shares rose 60 cents, or 2.35%, to $2.61 on Tuesday, mirroring the broader advance in tech stocks that saw the Nasdaq gain 2.39%.
-- Reported by James Rogers in New York
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