Israel's second commercial television channel launched today at 2:00 pm. The channel will broadcast eighty hours per week, seven days a week.
Programming includes a 7:00 pm news broadcast entitled "Today at Seven" anchored by former Channel 2 anchorman Yaacov Eilon. The afternoon hours are programming aimed at a youth market.
The channel has positioned "People of Israel Live", a local version of NBC's popular "Saturday Night Live" in the critical 8:00 pm time slot where Channel 2 broadcasts daily news.