Channel 10 goes live

Israel's second commercial television channel launched broadcasts today at 2:00 pm
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Israel's second commercial television channel launched today at 2:00 pm. The channel will broadcast eighty hours per week, seven days a week.

Programming includes a 7:00 pm news broadcast entitled "Today at Seven" anchored by former Channel 2 anchorman Yaacov Eilon. The afternoon hours are programming aimed at a youth market.

The channel has positioned "People of Israel Live", a local version of NBC's popular "Saturday Night Live" in the critical 8:00 pm time slot where Channel 2 broadcasts daily news.