Comverse Technologies (Nasdaq:CMVT)

(CMVT)

will reward outstanding salespersons, promised the company's chief executive Zeev Bregman after the company announced a second-quarter loss on Tuesday.

In a letter to employees, Bregman described a six-month campaign to boost sales, with the active support of the Israeli technology firm's management.

The sales staff were given goals in all the 17 areas in which Comverse is active. Rewards for excellence will be granted on a quarterly basis, Bregman wrote.

The company, which sells voice messaging systems, will also release weekly comparisons of its sales staff in order to enhance competitiveness, he added.

Comverse reported losing a net $12.7 million for the second quarter, or 7 cents per share excluding nonrecurring items. Wall Street had predicted a loss of 12 cents per share. A year ago the company netted $50 million, or 28 cents a share, but lost $8.2 million in the first quarter.