Herzliya-based startup Celltick yesterday fired almost half its workers, TheMarker.com has learned.

The company terminated 20 of 50 positions. Co-founder Uri Baron, who served as VP Sales Europe, also left the company recently.

Half a year ago Celltick dismissed 20 people, a quarter of its staff at the time.

Co-founder and VP Marketing Ronen Daniel confirmed the dismissals. He said the company's goal was to achieve positive cash-flow in 2003, for which it has to boost sales and reduce its expenditures.

Celltick expects to start seeing revenues in the coming year, Daniel added.

The company develops technology to turn mobile phones into online communications devices, connecting to Internet, multi-participant games and the like.

In August the company, established in early 2000, announced $10 million in Series B venture funding. This round was led by the Israeli fund Jerusalem Venture Partners and London-based fund Elwin Partners. In March 2000 it had raised $3.5 million from JVP and Danber Technologies.