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The New Game division of Cellcom will close down, forcing some of the workers to leave the company. The decision was made in a Cellcom board meeting Friday, TheMarker has learned.

This decision follows Cellcom's backing out of the LMDS tender, meant to launch competition in the local calls sector. The company decided to step back on grounds the Isareli market was not ripe for the competition.

Cellcom president, Jacob Perry, told all 50 New Game workers of the decision in a meeting this morning.

Since Cellcom is uncertain whether the Ministry of Communications will change the terms of the tender according to Cellcom demands, and since the company is aware that it will take long before the Ministry revamps the rules of competition in the sector, Cellcom decided it would close down the division and offer alternative employment to only a few of its workers.

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