Cellcom Marketing VP: LMDS investment plan will be relevant again within 2 years - TheStreet

"Our plan to invest in LMDS will be relevant again in the next two years," Oren Most, Cellcom's VP of marketing and sales stated.

Most is not concerned by the option gaining popularity among Communication Ministry officials, according to which the ministry could allow Bezeq and the cable companies to buy LMDS frequencies. "We had to face additional contenders in the original tender as well," he said.

Most repeatedly said unbundling (the use of Bezeq's communication network) was the main reason for the failure of the LMDS tender. "Right now the competition in the fixed wireless communication sector is on hold, until the Communication Ministry forms new criteria for the tender."

When asked how the failure of the tender changes Cellcom's investment plans for the next year or two, now that the company has $200 to $250 million left over, Most answered "our financing needs have obviously shrunk, but that wasn't something we wanted. We wanted to invest. In any case, in Q4 2001 we made the necessary efforts to raise the necessary funds for 2002 and 2003 investment in 2.5G cellular and in LMDS."