) --


(ATVI) - Get Report

jumped more than 3.5% in early afternoon trading Monday on hype that its new

Call of Duty: Black Ops

game will break video game sales records.

The game is already tracking to surpass records set last year by its predecessor,

Call of Duty: Modern Warfare 2

, which sold 4.7 million copies its first day of global sales.

In October, retailer


(GME) - Get Report

said pre-orders for

Black Ops

were higher than those for

Modern Warefare

during the same timeframe.


(AMZN) - Get Report

also tweeted last week that

Black Ops

pre-orders had exceeded those of

Modern Warefare


Domestic pre-orders of

TST Recommends

Black Ops

are around 3 million, said Daniel Ernst, an analyst at Hudson Square Research, who expects combined one-day global sales to "materially surpass" those of

Modern Warefare


However, overall quarterly sales of

Black Ops

are expected to be 10% to 20% lower than its predecessor, said Janco Partners analyst Mike Hickey.

Infinity Ward, the studio that created

Modern Warfare

, is traditionally regarded as higher in quality than Treyarch, which developed

Black Ops

, Hickey said. "The higher quality and the modernish tweak to the gameplay for Infinity Ward gives

Modern Warefare

a sales advantage," he said.

Anticipation for the game was evident over the weekend as robbers stole more than 100 copies of the game from a GameStop in Baltimore.

Last week,

Activision beat third quarter sales and profit estimates

, as adjusted profit rose to 12 cents per share, from 4 cents per share last year. Analysts had expected profit of 9 cents per share.

Adjusted revenue jumped to $857 million from $755 million during the year-ago quarter. Analysts had expected revenue of $747 milllion.

Despite Activision's strong performance, the video game industry has suffered from a drop in software sales as consumers have moved towards online channels. Software sales declined 6% in September to $614 million, according to NPD.

--Written by Olivia Oran in New York.

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