buy.com

(BUYX)

said today that Chairman and Chief Executive Gregory Hawkins and Chief Financial Officer Mitch Hill resigned.

Shares of buy.com gained 9 cents, or 17.7%, to 63 cents in recent

Nasdaq

trading.

James B. Roszak will serve as buy.com's interim chief executive. Roszak has been a member of the board since August 1998. The company is seeking a permanent chief executive. Donald Kendall, a member of the board since 1998 and the chairman emeritus and retired chief executive of

PepsiCo

(PEP) - Get Report

, was named chairman.

The Internet retailer, which is based in Aliso Viejo, Calif., also hired Robert Price, previously of

PairGain Technologies

, to replace Hill as chief financial officer.