BNBN: Barnes & Noble.com's Shares Flying Following Yahoo! Deal - TheStreet

BNBN: Barnes & Noble.com's Shares Flying Following Yahoo! Deal

Author:
Publish date:

Shares of Barnes & Noble.com (BNBN) were flying off the shelf this morning, on news that the online retailer has entered into a marketing pact with Yahoo! (YHOO) that will make it the premier bookseller on Yahoo!'s vast directory.

TheStreet.com/NYTimes.com

joint newsroom covered the news in a

separate story. Recently, Barnes & Noble.com's shares were up 30.8% to $6.00

Barnes & Noble.com replaces

Amazon.com

(AMZN) - Get Report

as the lead bookseller advertising on Yahoo! In recent action, Amazon.com's stock tumbled $2.38, or 5.4%, to $40.50, while Yahoo! lifted $1 to $106.06.