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Online retailer Bluefly (BFLY) was up 57.1% in midmorning after it said fourth-quarter revenue would surge 90% from a year ago, thanks to soaring orders and decreasing ad spending. Bluefly said customer acquisition costs are down to the lowest-ever level, and average order size and revenue from repeat customers are both at record levels.

The stock has closed under $1 every session since Dec. 12. It is down from a 52-week high of just under $16. Meanwhile, Internet retail giant

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was down 5.2% after hitting a year-low of $15.38.